The Greatest Marketing Campaigns of 2019

One of the best campaigns of 2019 was "Fisher-Price: Let's Be Kids". The campaign displays a series of commercials that depict adults working and enjoying their free time with their "toys", the objects and activities that make them happy, mirroring the younger versions of themselves playing. This campaign expresses the joy of play and imagination relevant in adulthood.

Another great campaign of 2019 was "Squarespace: Make It Real", featuring Oscar the Grouch. It shows Oscar with his trash, people start to take notice of it and see it as beautiful art, thanks to Squarespace. It shows the popularity of nostalgia, pokes fun at millennial pretentiousness and expresses how prevalent your idea will be with help from Squarespece.com. These campaigns are great because they know their audience. They understand what matters to their audience and gives the audience a reason why their products are important.