Marketing Plan

This marketing plan highlights the promotion of various activities that support the work of Education for the Children Foundation in Jocotanega in Guatemala.

1. This campaign is directed to rise funds and support affords toward the mental and physical health of students, young adults and families impacted by ETFC Foundation.

2. ETFC supports guidance and medical assistance with help from staff who attend to counseling, nursing, preventive mental and physical health support among other resources through the Social. Department.

3. One week will be dedicated to promote awareness for these resources, through promotion and activities that are provided in the community and raise funds to continue these resources.

4. Key performance indicators will be tracked to understand usefulness and effectiveness of campaign and events.

5.These include number of people aware of resources, number of active participates, funds raised and number of outlets to engage community members, volunteers and donors.

6. The targeted audience will be UK, US, Guatemalan and global donors along with community members.